Thought Process
Culture in Maison Edward’s is the first concept
,concerns a shared way of thinking and living.
Over the decades,Maison Edward’s approach to
furniture design and interior decoration as a
cultural phenomenon has led to the formation
of an efficient,dynamic,and novel style in the
lifestyle of Iranians in the modern era.
Art
Art holds a special place in the structure of
Maison Edward’s.
The use of artistic features to create desirable
spaces in interior design was first considered
and implemented in Iran during the 1940s and
1950s by Edward Khatchatourian.
Craftsmanship
In Maison Edward’s working method, technical
skills and craftsmanship reach such a level of
importance that they attain an intrinsic value.
This is because the craftsman is considered an
added capability in the execution of works.
Occupant
The products created within Maison Edward’s
cycle always have logical and precise
functionality in interior architectural spaces.
Maison Edward’s consistently considers the
multimedia nature of furniture and interior
decoration in the context of contemporary
architecture.
Approach
The cycle of ideation (idea generation), design, and
artistic production at Maison Edward’s culminates in
the comprehensive concept of design.In this definition,
design in Maison Edward’s approach is an efficient
phenomenon resulting from the convergence of all its
elements.