The products created within Maison Edward's cycle always have logical and precise functionality in interior architectural spaces. Maison Edward's consistently considers the multimedia nature of furniture and interior decoration in the context of contemporary architecture.

To explain further, the usage in Maison Edward's projects, whether in spatial design or furniture creation, pursues different goals. Changes in the ergonomics of furniture due to the varying proportions and dimensions of project spaces in Iran, as well as the anatomy and habits of local users, are considered objectives. Attention to psychological and cultural functions in other aspects, and creating a lifestyle culture proposed by the designer, are among the prime considerations of Maison Edward's projects. These aspects are designed and implemented uniquely for each client using various methods.