Art holds a special place in the structure of Maison Edward's. The use of artistic features to create desirable spaces in interior design was first considered and implemented in Iran during the 1940s and 1950s by Edward Khachatourian. From the beginning of his activities, he collaborated with contemporary innovative artists, incorporating artistic elements such as paintings, sculptures, rugs, and accessories into interior architectural spaces. Some of these include world famous artists such as Parviz Tanavoli, Marco Grigorian, Sohrab Sepehri, and others.
Maison Edward's continues this path to the extent that it transforms the interior spaces of its clients into a gallery, much like a curator of art. The use of various artistic elements, such as handicrafts, in different aspects of Maison Edward's projects, further demonstrates the role of art in these spaces.